you can't be alive in the game without a Facebook. In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, 'Let's say you're getting started today in marketing and you're building a social media brand - where are you spending your energy if you're that marketer?'

Your answer should be yes - confirmed by Gary Vaynerchuk, CEO of VaynerMedia. That said, is your business taking full advantage of it? Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.įor many, Facebook is the internet. Globally, the average user spends almost an hour per day on Facebook.

It’s not only the sheer number of people but the amount of our attention Facebook owns. So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). That’s nearly 5X the population of the United States, 20% of the world population … and still climbing. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.įacebook has 1.56 billion daily active users.

However, a lot has changed since Facebook first entered the marketing scene. Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

Pinterest sign in with facebook